Website Development & SEO
Perfect Polymers
Polymer manufacturing
The brief
Perfect Polymers manufactures polymer products for industrial applications. Their buyers are technical, they search by specification, and they decide whether to make contact based on whether the material data is there. We built the site around the product range rather than around the company.
The challenge
Industrial buyers do not read About pages. They arrive looking for whether a particular grade or property is available, and they leave if that answer takes more than one page to find. The range also had to be presented so that a technical buyer and a purchasing manager could both use it — one arrives knowing the specification, the other knows only the application.
The result
A product-led site where each material is a page in its own right, so the specification a buyer searched for is the page they land on rather than a homepage they then have to navigate.
