Website Redesign Services
A new site that keeps the rankings you already earned.
- Typically 2–6 weeks depending on scope
The single biggest risk in a redesign is invisible until a month after launch: traffic collapses because every URL changed and nobody mapped the old ones to the new.
We treat redirect mapping as a core deliverable, not an afterthought. Every existing URL is inventoried and pointed at its closest equivalent, so the authority you have built over years carries into the new site.
Beyond that, a redesign is a chance to fix what the old site got wrong — pages nobody visits, navigation that hides your best work, and forms that go to an inbox nobody checks.
What's included
- Audit of the existing site — pages, traffic and rankings
- Full URL inventory and 301 redirect map
- Content migration with improvements
- New information architecture
- Modern responsive design
- Speed and Core Web Vitals work
- Analytics continuity so historic data survives
- Post-launch monitoring for ranking movement
How we work
- 01 Discovery What the site must achieve, for whom, and what they search for.
- 02 Structure Page architecture and wireframes agreed before visual design begins.
- 03 Design Full visual design of key templates, applied to your brand and approved by you.
- 04 Build Development, content loading, forms wired and SEO structure in place.
- 05 Launch & handover Testing, analytics, Search Console, training and every credential handed over.
What you receive
- Redesigned site
- Redirect map document
- Migrated content
- Analytics continuity
- Post-launch report
Questions people ask
Will I lose my Google rankings?
Not if the redirects are mapped properly, which is exactly why sites that skip this step lose traffic. We inventory every URL before launch.
Can you keep some of the old site?
Yes. If pages are ranking well we often keep the content and rebuild the presentation around it.
How long does a redesign take?
Three to six weeks for most business sites. Content migration is usually the longest part.