Social Media Advertising
Campaigns measured on enquiries, not impressions.
- First content live within 7–10 working days
Paid social fails for predictable reasons: no tracking, so nobody knows what worked; one advert for everybody, so it speaks to nobody; and traffic sent to a homepage instead of a page built for the offer.
We fix all three before spending anything. Conversion tracking goes in first. Audiences are built properly — customer lists, lookalikes, interest layers and retargeting as separate campaigns rather than one blended mess. Creative is produced in several variants so we can see what actually pulls.
Then we report in the only terms that matter: how many enquiries, at what cost each, and whether that is sustainable for your margins.
What's included
- Conversion tracking and pixel setup before launch
- Campaign structure and audience architecture
- Custom ad creative in multiple variants
- Ad copy written and tested
- Landing page recommendations, or we build one
- Retargeting for people who did not convert first time
- Budget pacing and daily monitoring
- Cost-per-enquiry reporting
How we work
- 01 Audit Your account, your competitors, and what your audience actually engages with.
- 02 Plan Content pillars, posting frequency and a calendar you approve in advance.
- 03 Produce Graphics, video and captions built to your brand guidelines.
- 04 Publish & engage Scheduled posting, with comments and messages answered the same day.
- 05 Report Monthly reporting on reach, engagement and enquiries — not follower vanity.
What you receive
- Tracking implementation
- Campaign structure document
- Ad creative sets
- Audience definitions
- Weekly monitoring
- Monthly report
Questions people ask
What budget should I start with?
Enough to gather data — usually ₹15,000 to ₹25,000 a month for a local business. Below that, the platform cannot optimise and you learn nothing.
How soon will I see enquiries?
Often within days, but the first two to three weeks are learning. Judging a campaign in week one is the most common expensive mistake.
Why do I need a landing page?
Because a homepage asks the visitor to find what they came for. A page built for one offer converts several times better on the same spend.