Search Engine Optimization
Get found by people already looking for what you sell.
- Technical fixes in weeks; ranking movement in 3–6 months
- Monthly retainer with a fixed scope of work
SEO has a credibility problem, largely because of how it is sold. Agencies promise page-one rankings, report on keywords nobody searches, and quietly avoid the only question that matters: did the phone ring more?
We work the other way round. We start from what your customers actually type — which is rarely what you would guess — and we measure success in enquiries, not in a rankings spreadsheet.
Most SEO gains for local businesses come from unglamorous work. A site that loads in under two seconds. Pages that answer one clear question each. A Google Business Profile that is complete, with real photos and recent reviews. Structured data so search engines and AI assistants can quote you accurately. Internal links that make sense. None of that is exciting, and all of it compounds.
We are also honest about timelines. Technical fixes show up in weeks. Competitive rankings take three to six months of consistent work. Anyone promising faster is either targeting terms with no traffic or doing something that will eventually get you penalised.
If your business serves a city, local SEO is usually the highest return on effort available to you. We will tell you if that is your situation rather than selling you a national campaign you do not need.
What's included
- Full technical audit — speed, indexing, structure, mobile
- Keyword research based on real search volume and intent
- Competitor analysis and gap identification
- On-page optimisation across every priority page
- Schema markup and structured data implementation
- Google Business Profile setup and optimisation
- Local citation building and directory listings
- Content plan targeting genuine search demand
- Ethical link building and digital PR
- Core Web Vitals and page speed work
- Monthly reporting on traffic, rankings and enquiries
How we work
- 01 Audit A full technical and content audit. You get the findings whether or not you continue with us.
- 02 Keyword & intent research What your customers actually search, with volume and difficulty. We prioritise terms that convert, not terms that flatter.
- 03 Fix the foundations Speed, indexing, structure, schema and mobile issues. This is where the fastest gains usually are.
- 04 Content & authority Pages built to answer real queries, plus ethical link building and local citations.
- 05 Measure & iterate Monthly reporting against enquiries, not vanity metrics, with the next month's priorities agreed.
What you receive
- Technical SEO audit document
- Keyword strategy with priority mapping
- Optimised page titles, meta and headings
- Schema markup across the site
- Optimised Google Business Profile
- Monthly content pieces
- Local citations and directory listings
- Monthly performance report
Why choose us for this
We measure enquiries
Rankings are a means, not the goal. Our reports lead with what the business actually got.
We can fix what we find
Most SEO agencies hand you a list and wait for your developer. We are the developer.
Built for AI search too
Structured data, clean markup and an llms.txt so AI assistants can cite your business accurately.
No lock-in contracts
Month to month once the initial engagement is complete. We keep clients by working, not by contract.
Explore in detail
Questions people ask
How long before I see results?
Technical improvements can show within four to eight weeks. Competitive rankings realistically take three to six months. Anyone promising faster on a competitive term is not being straight with you.
Can you guarantee page one?
No, and nobody honest can — Google does not sell that and does not take instructions. We can guarantee the work, the reporting and steady improvement.
What is local SEO and do I need it?
Local SEO gets you into the map results when someone nearby searches. If you serve a city or a few areas, it is usually the highest-return work available to you.
Do I need to blog?
Only if there are real questions your customers search for. Publishing filler weekly does nothing. A handful of genuinely useful pages usually beats fifty thin ones.
What if my site is on another platform?
We work with WordPress, Shopify, Wix, Squarespace and custom builds. If the platform is genuinely holding you back, we will say so and show you the evidence.
How is this reported?
A monthly report in plain language: traffic, rankings for priority terms, enquiries received, work completed, and what happens next month.