Catalogue Design Services
Hundreds of products, one system that holds together.
- 2–4 working days for most single pieces
Catalogue design is a systems problem more than a styling one. Once you are past thirty products, what matters is whether a buyer can find a specification quickly and compare two items without turning back and forth.
We build page systems — consistent product blocks, specification tables that align across pages, clear sectioning, and an index that works. Then the design sits on top of that structure rather than fighting it.
For industrial and engineering catalogues, we pay particular attention to technical tables, part numbering and dimension drawings, which are what the buyer actually came for.
Work we have delivered
Pieces we produced for real clients. Never stock, never a template.
What's included
- Catalogue structure and sectioning
- Repeatable product page system
- Specification table design
- Part numbering and index
- Technical drawing placement
- Cover and divider design
- Print-ready artwork with imposition
- Digital PDF with working navigation
How we work
- 01 Brief What it is for, who sees it, and what it must make them do.
- 02 Concepts Usually two distinct directions rather than variations of one idea.
- 03 Refine The chosen direction developed fully, with two revision rounds included.
- 04 Deliver Print-ready and web exports, plus editable source files that are yours.
What you receive
- Print-ready catalogue
- Interactive digital PDF
- Page templates for future additions
- Editable source files
Questions people ask
How do you handle hundreds of products?
With a template system and structured data. Once the page system is designed, adding products is mechanical rather than a fresh design job each time.
Can we update it ourselves later?
We supply page templates so your team or any designer can add products consistently.
Digital or printed?
Both, from one source. The digital version gets working navigation and links; the print version gets correct imposition.
How a mark is made
Nobody draws a logo freehand.
It is built on a grid, so the spacing between the A and the N is the same relationship as the spacing between the T and the E. That is the difference between a mark that looks right at any size and one that only looks right at the size it was drawn.
Then it gets tested — weights, widths, spacing, and what survives when you take the colour away.
Redesigns
The mark on the left is what walked in the door.
A rebrand is not a fresh start. The job is to keep whatever recognition the old mark earned and throw away the rest.
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USHA Paints
The old mark had two competing weights and no shape of its own. The redesign keeps the equity in the name and gives it a container that survives being stencilled on a tin.
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Creative Concepts
A typed superscript replaced with a drawn monogram — the same two letters, but now something that can be embroidered, embossed and read at 12mm.
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SHEEN to Twani
A full rename, in two moves. The leaf that was decoration in the middle version becomes the stem of the t in the final one.
One brand, sixteen answers
You see one logo. There were fifteen others.
Presenting a single option is a way of hiding the work. Every route below was drawn properly, set on four different grounds, and shown side by side — because the only way to know a mark is right is to see what it beat.
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Four families, sixteen routes -
Each one tested on four grounds -
The chosen mark, specified in Pantone
The wall
Marks we have drawn or rebuilt.
27 of them
