Custom Logo Design
A mark that works at favicon size and on a hoarding.
- 2–5 weeks depending on scope
A logo has to survive conditions it is rarely tested against — sixteen pixels wide as a browser favicon, stamped in a single colour on a delivery box, embroidered on a shirt, or blown up on a banner.
We design marks that hold up across all of it. That usually means simpler than clients initially expect, because detail that looks refined on a presentation slide disappears entirely at small sizes.
Everything is designed as vector artwork, so it scales without limit, and you receive full ownership on completion. No licence, no ongoing fee, no dependency on us.
Work we have delivered
Pieces we produced for real clients. Never stock, never a template.
What's included
- Discovery — business, audience and competitors
- Two to three distinct concept directions
- Refinement of the chosen direction
- Horizontal, stacked and icon-only variations
- Single-colour and reversed versions
- Favicon and app icon exports
- Minimum size and clear-space rules
- Full vector source files
How we work
- 01 Discovery Business, audience, competitors and what the brand must signal.
- 02 Direction Moodboards and written creative direction agreed before designing.
- 03 Concepts Two to three distinct directions, presented in context.
- 04 Build the system Variations, typography, colour and applications.
- 05 Handover Guidelines document and every source file in vector format.
What you receive
- Logo in AI, EPS, SVG, PDF, PNG and JPG
- All layout variations
- Single-colour versions
- Favicon set
- Usage rules
- Full commercial rights
Questions people ask
How many concepts will I see?
Two to three genuinely different directions. Twenty options usually means the brief was not understood.
Do I own the logo outright?
Yes, completely, on final payment — including vector source files and full commercial rights.
Why does my logo need so many versions?
Because a horizontal lockup fails on a square profile picture, and a detailed mark fails at favicon size. The variations exist so it always looks deliberate.
Can you redraw my existing logo as a vector?
Yes. If you only have a JPG or PNG, we can redraw it accurately as vector artwork so it can be printed and scaled properly.
How a mark is made
Nobody draws a logo freehand.
It is built on a grid, so the spacing between the A and the N is the same relationship as the spacing between the T and the E. That is the difference between a mark that looks right at any size and one that only looks right at the size it was drawn.
Then it gets tested — weights, widths, spacing, and what survives when you take the colour away.
Redesigns
The mark on the left is what walked in the door.
A rebrand is not a fresh start. The job is to keep whatever recognition the old mark earned and throw away the rest.
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USHA Paints
The old mark had two competing weights and no shape of its own. The redesign keeps the equity in the name and gives it a container that survives being stencilled on a tin.
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Creative Concepts
A typed superscript replaced with a drawn monogram — the same two letters, but now something that can be embroidered, embossed and read at 12mm.
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SHEEN to Twani
A full rename, in two moves. The leaf that was decoration in the middle version becomes the stem of the t in the final one.
One brand, sixteen answers
You see one logo. There were fifteen others.
Presenting a single option is a way of hiding the work. Every route below was drawn properly, set on four different grounds, and shown side by side — because the only way to know a mark is right is to see what it beat.
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Four families, sixteen routes -
Each one tested on four grounds -
The chosen mark, specified in Pantone
The wall
Marks we have drawn or rebuilt.
27 of them
