Flyer & Poster Design
One message, sized for how it will actually be seen.
- 2–4 working days for most single pieces
A flyer has about two seconds to earn attention. That means one message, one clear action, and a visual hierarchy that survives being glanced at rather than read.
We design flyers and posters for offers, events, launches and announcements — supplied as press-ready artwork with correct bleed, and as web versions for WhatsApp and social distribution, which is where most flyers now travel.
If we are also printing it, artwork arrives at the press correct the first time.
Work we have delivered
Pieces we produced for real clients. Never stock, never a template.
What's included
- Single message hierarchy and layout
- Print-ready artwork with bleed and crop marks
- Web and WhatsApp versions at correct dimensions
- Multiple size adaptations
- Two revision rounds
- Editable source files
How we work
- 01 Brief What it is for, who sees it, and what it must make them do.
- 02 Concepts Usually two distinct directions rather than variations of one idea.
- 03 Refine The chosen direction developed fully, with two revision rounds included.
- 04 Deliver Print-ready and web exports, plus editable source files that are yours.
What you receive
- Press-ready PDF
- Web and WhatsApp images
- Size variants
- Editable source files
Questions people ask
What size should a flyer be?
A5 for handouts and inserts, A4 when there is real detail to convey. A5 is cheaper to print and more likely to be kept.
Can I get a version for WhatsApp?
Yes, always included. Most flyers now circulate digitally more than physically, and the print file is the wrong shape and size for that.
How much text can a flyer carry?
Less than you think. One headline, three or four supporting points, and a clear action. Everything else weakens it.
How a mark is made
Nobody draws a logo freehand.
It is built on a grid, so the spacing between the A and the N is the same relationship as the spacing between the T and the E. That is the difference between a mark that looks right at any size and one that only looks right at the size it was drawn.
Then it gets tested — weights, widths, spacing, and what survives when you take the colour away.
Redesigns
The mark on the left is what walked in the door.
A rebrand is not a fresh start. The job is to keep whatever recognition the old mark earned and throw away the rest.
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USHA Paints
The old mark had two competing weights and no shape of its own. The redesign keeps the equity in the name and gives it a container that survives being stencilled on a tin.
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Creative Concepts
A typed superscript replaced with a drawn monogram — the same two letters, but now something that can be embroidered, embossed and read at 12mm.
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SHEEN to Twani
A full rename, in two moves. The leaf that was decoration in the middle version becomes the stem of the t in the final one.
One brand, sixteen answers
You see one logo. There were fifteen others.
Presenting a single option is a way of hiding the work. Every route below was drawn properly, set on four different grounds, and shown side by side — because the only way to know a mark is right is to see what it beat.
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Four families, sixteen routes -
Each one tested on four grounds -
The chosen mark, specified in Pantone
The wall
Marks we have drawn or rebuilt.
27 of them
