Website Development & SEO
Sealing Tech
Industrial sealing
The brief
Sealing Tech supplies sealing solutions for manufacturing and engineering applications. It is a specialist market where the buyer usually knows more than the salesperson does about their own problem. The site had to carry enough technical detail to be credible to that reader.
The challenge
Technical credibility is difficult to establish on a website without turning it into a catalogue nobody reads. Too little detail and an engineer discounts you; too much and a first-time visitor cannot tell what you actually supply. Sealing is also an application-led purchase — the same product serves several industries for different reasons, and the site had to be findable from each of those directions.
The result
A site organised by application as well as by product, with the technical specifics an engineer needs available before an enquiry rather than after a phone call.
