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Website Development & SEO

Maunil Realtor

Real estate

The brief

Maunil Realtor sells and lets residential property. Estate agency is won on being visible at the moment somebody starts looking, which in practice means a social presence that keeps showing real properties rather than reposting market commentary.

The challenge

Property content dates fast. A listing that has sold is worse than no post at all, and an agent who only posts listings has nothing to say in a slow month. The second difficulty is that every agent in the city posts the same three things — a new listing, a sold sign, a market update — so the feed had to be recognisably one agent's rather than the category's.

The result

A posting rhythm mixing live properties, completed sales and the parts of the process buyers ask about, produced on a schedule the practice can sustain. We do not have access to Maunil's analytics, so we make no claim about the numbers — what changed is that the account posts consistently and each property produces material that outlives the listing.

The work

Every piece we delivered

2 files, in the order the work happened.

Maunil Realtor — delivered work, piece 1 of 2
Maunil Realtor — delivered work, piece 2 of 2