E-commerce & Brand
Ahsan Fragrances
Attar and perfume oils
The brief
Ahsan Fragrances sells attars, alcohol-free perfume oils and Arabic fragrances across India — a traditional category with a specific and knowledgeable customer. Built end to end: Domain and DNS, hosting and mail, the build itself, the identity applied through it, the written content, the product and lifestyle photography, SSL and hardening, on-page SEO and the analytics behind it. One supplier, one set of artwork, one place to ask when something needs changing.
The challenge
Fragrance cannot be photographed. Every bottle looks approximately like every other bottle, and the thing being bought is a smell — so the product page has to do work that a photograph normally does. The attar buyer is also more informed than most: notes, origin, longevity and whether a scent is genuinely alcohol-free are decision factors, not detail. Getting any of it wrong loses the sale to someone who got it right.
Our approach
Product pages built around notes and character rather than around the bottle. The alcohol-free claim treated as a primary filter, because for a large part of this audience it is the reason they are buying at all. Categories separated by family so a returning customer can find a scent profile without knowing the product name.
The result
A store that describes fragrance in the terms its customers use, makes the alcohol-free range findable, and handles ordering across India — with domain, hosting, mail, certificate and on-page search work all part of the same delivery.
The build
The live site, on desktop and on a phone
Captured from the site as it is running now. Not a mockup — open it yourself.
